To open the Venice Biennale, Milla Jovovich took a page out of Tilda Swinton’s glass book. The supermodel actress spent eight hours inside of a transparent house built by artist and designer behind Imitation of Christ, Tara Subkoff. In the box, Jovovich was given only a chair and desk equipped with a computer, tablet and smartphone.
Unlike the napping Tilda, Milla was there to consume. Once inside, she began rapidly ordering art, having the boxes delivered through small hatches in the walls of her enclosure. The art “props” were, in fact, one of a kind and donated pieces from some of the biggest artists in the world, including Richard Phillips, Jeff Koons, and Ed Ruscha. As the packages arrived, Milla’s house slowly filled up, eventually trapping her in a sea of her own possessions.
The piece is Subkoff’s examination of consumerism and what happens when we limit our interactions with the outside world exclusively to this virtual realm. Milla’s twenty-first century sleeping beauty act is meant to serve as a reminder of just how easy it is to lose a sense of oneself in the endless deluge of products and information attainable with just a few, quick taps of the finger.