On “Forward”, the new video from The Midnight Hollow, the Brooklyn band return to one of our favorite genres in desperate need of a widespread revival: Y2K-wave. The song, a heady blend of post-punk brooding, new wave aesthetics, and psychedelic meandering, gets a video treatment to match its style here, in a clip from the band’s drummer Andrew Segreti and Evan diLeo.
“Most music videos feel like they have almost nothing to do with the music, or have some sort of narrative that detracts from the song,” Segreti says. “I wanted to create a music video that was about the music. I wanted to create imagery that would match the vibe of the song and be perfectly in sync with it’s rhythms and tempo.”
“When Andrew and I discussed making our own video we defaulted to running with the mood and vibe instead of any kind of narrative. Space is valuable and harder to leave open in songs than to fill. I think when Andrew and Evan, who co-directed and animated, first started coming up with ideas for the video it made me uneasy how we would fill 5 minutes of my stupid face in the lens without people getting bored,” vocalist and guitarist Spencer Draeger says.
“So in the end this video conveyed the music well with ‘Forward”s simplicity yet darkness and mystery.”
The band will perform at Alphaville in Bushwick on May 15.