Fashion

Meet the Instagrammer Creating Junk Food-Inspired Makeup Tutorials

Fashion

Meet the Instagrammer Creating Junk Food-Inspired Makeup Tutorials

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Photos via Instagram

If you’ve ever considered matching eyeshadow with your favorite light beer or snack, thanks to makeup artist, Tim Owens, there’s now a YouTube channel and Instagram centered on just that. Obsessed with all things junk food, Owens takes beauty inspiration from the things he loves most: Chips, beer and pop-tarts. Inspired by their bright, vibrant colors, Owens creates makeup tutorials based on the palettes of snack bags, labels and wrappers.

The project first started when Owens bought a bag of his favorite chips, Flaming Hot Cheetos, and decided to channel his makeup after the colorful bag. “I didn’t even post at first that I was inspired by the chips because I didn’t want people to talk more shit than they already do,” Owens said. “But the more I learned to accept myself the more I learned to love myself, and I went with it. I posted [the Cheetos look] and everyone loved it, so I rolled with it and now it’s my theme.”

A previous MAC cosmetics employee, Owens said he loves to express himself through eyeshadow. “My top three [eyeshadow] brands are Anastasia Beverly Hills, MakeupGeek, and more recently [I’ve become] a big fan of Morphe eyeshadows cause I’m a broke bitch and they’re really affordable,” Owens said.

Taking no offense to the saying “you are what you eat,” Owens preaches the message of self acceptance, proudly referring to himself as a “fat bitch.” He said he calls himself names in hopes of making people laugh, so they can learn to accept their own flaws. “We’re living in a world where people are way to sensitive,” Owens said. “Yeah, I’m fat. I have boobs the size of Pamela Anderson’s and I’m bald, but I accept that. Life is way to short to be worried about what people are going to say or think about you, so it’s better to get comfortable with the skin you’re in. The faster you do that you’ll learn no one can hurt you with words.”