London’s new mayor Sadiq Khan has announced the city’s bus and rail systems will discontinue using advertisements that could contribute to body confidence issues in young women. This week’s news follows the public’s negative response to Protein World’s “beach body ready” campaign, which initiated hundreds of complaints to the Advertising Standards Authority.
The mayor spoke about the effects of these ads, saying, “As the father of two teenage girls, I am extremely concerned about this kind of advertising which can demean people, particularly women, and make them ashamed of their bodies.”
As Khan’s first major move in office, many men—of course—were upset with the decision and accused London’s first Muslim mayor of trying to enforce Islam traditions, among other ridiculous things. See the mixed responses, below.
— Rob Yates (@yates_rob) June 13, 2016
@thetimes Showing a healthy human body is now “body shaming”? How molly coddled are these people?
— Socrates (@the_socrates) June 14, 2016
@RT_com I see a mayors personal opinion getting forced on us , theres starving people in london maybe he should sort that first
— marten clark (@martenclark1) June 14, 2016
— )))Nonjob7((( (@NonjobSeven) June 14, 2016
Sadiq Khan is right to want to ban objectifying ads from the tube https://t.co/04o6r8UMdM
— Pat C (@PatC63316307) June 14, 2016