Art & Design

Shop Martha Rosler’s Meta Monumental Garage Sale at MoMA

Art & Design

Shop Martha Rosler’s Meta Monumental Garage Sale at MoMA

Martha Rosler, Garage Sale. Institute of Contemporary Arts, London, Great Britain, 2005.
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Did Frankenstorm flood through your favorite fashions? Don’t worry, Martha Rosler might be able to replace those. For her first solo exhibition at The Museum of Modern Art, the artist will host a reiteration of her performance work Garage Sale from November 17 to 30.

The site: The Donald B. and Catherine C. Marron Atrium at MoMA New York.

The performance: A two week long legit garage sale (one person’s trash…) made up of 12,000 donated objects, including clothing, jewelry, books, and toys. Rosler will be on site for the duration and ready to haggle.

The concept: Garage Sale’s first iteration, Monumental Garage Sale, took place in 1973. Rosler says, “The sale itself was intended to call attention to the valuation systems at play in the art world.” This time around, the concept is Meta and Monumental, taking on, not only the art world’s value system, but the whole world’s. Proceeds from the sale will go to six different charities (none to MoMA, “the Kremlin of the value of art”) but Rosler won’t disclose which ones. “I don’t want people walking in there with a sense of virtue,” she says.