Almost as quickly as the Versace for H&M collection flew off the racks, the Swedish mass retailer has already come up with another collaboration sure to attract a crowd of equally zealous devotees Marni, the Italian fashion label known for its whimsical prints and shapes, will release the collaboration line in Spring 2012. In a behind-the-scenes video of the collection, viewers get an up close and personal sneak preview of the duds along with commentary from their designer, Consuelo Castiglioni, and H&M’s Margareta van den Bosch.
“I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colors, mixing modern tribal with Bauhaus graphic and adding sporty utilitarian elements,” Castiglioni said. The few pieces that were unveiled perfectly capture Marni’s signature elements (think ultra-feminine, quirky, and a little offbeat), which has become highly sought after by fashion’s most discriminating tastemakers. Devotees of both the high-fashion line and the high-street retailer can expect an abundance of bold hues, haphazardly juxtaposed by busy patterns, as well as cropped pants, pleated skirts, and plenty of accessories.
The collection will be sold in over 250 H&M stores worldwide, launching on March 8, 2012.