Art & Design

Marina Abramovic on Collaborating with Jay Z, ‘He Just Completely Used Me’

Art & Design

Marina Abramovic on Collaborating with Jay Z, ‘He Just Completely Used Me’

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Performance artist Marina Abramovic, whose installation, “The Artist is Present,” inspired Jay Z’s 2013 music video, “Picasso Baby: A Performance Art Film,” spoke out against the rapper in a recent interview with Spike Art Magazine. The 68-year-old visionary says Jay Z initially agreed to donating money for her institute, though she never saw a penny from the promise. “I am very pissed by this, since he adapted my work only under one condition: that he would help my institute,” Abramovic told Spike. “Which he didn’t.”

Referring to the exchange as a one-way-transaction, Abramovic admits she was previously innocent to the entertainment industry’s cut-throat nature. “I will never do it again, that I can say,” she said. “I was really naive in this kind of world. […] It’s so cruel, it’s incredible. I will stay away from it for sure.”

This entire experience, however, was different from her collaborations with Lady Gaga during the ARTPOP era. “Just by having 45 million followers, she brought all these young kids into my public,” Abramovic said.