Maison the Faux Tackles the Falsity of Beauty for Fall ’17


Maison the Faux Tackles the Falsity of Beauty for Fall ’17


Photography: Lane Lang

For their Fall ’17 Maison the Faux collection, designers Joris Suk and Tessa de Boer focused on the shallow and often hypocritical nature of the beauty industry. In a culture where status is measured by Instagram likes, and beauty is based on archaic standards, truth is relative, and so is acceptance. That’s why, for Suk and de Boer, speaking up is everything. Filled with irony and cutting cultural commentary, their latest collection was more than just a range of flamboyant ready-to-wear—it was an unapologetic call to action.

Featuring fishnet, latex, lacing and leather, Maison the Faux’s FW ’17 collection was all about overstatement and facade. An exploration of the way fashion can serve as both an extension of our inner selves and a mask with which to hide our innermost vulnerability, Faux Cosmetics doubled as a treatise on perception. The brand maintained its flare for the dramatic while still remaining true to their politicized message. Models in last night’s makeup wore clothes that played with gender and illusion, subtlety speaking to the presentation’s overall metaphor, and even with such an intellectual premise, always remained irresistibly fun. In itself, that mix is probably the brand’s greatest asset—Suk and de Boer’s ability to join heavy political commentary and lighthearted designs with an undeniable sense of humor.

Check out our behind-the-scenes images of the Maison the Faux FW ’17 presentation, above, and read our interview with de Boer, below.

What was the main idea behind collection?

T: The inspiration for this collection came out of how fashion and makeup let you express yourself, and let you be who you are, but it’s also really about a facade and falseness. We’re really telling a story about identity, realness, fakeness, the beauty behind something that is faded, and just generally talking about how we’re so focused on the perfect picture that sometimes we forget how something that’s considered ugly by society’s standards, is actually really beautiful.

How would you describe your brand philosophy?

T: I think for us it’s really important for people to be who they are—that we don’t put people in boxes. Our brand spreads love, positivity and good energy. It’s also a little bit of a wink—a way to talk about fashion through clothes.

How does this collection compare to previous seasons?

T: With every collection, we refer to fashion as a way to explain society, to explain our behavior. We also like to focus heavily on denim, and gender diversity—that’s a big part of our brand identity.

Who is the Maison the Faux man or woman this season?

T: We really don’t design for a specific audience—we actually think it’s really important not to focus on a target group. The world would be a much better place if we stopped pigeon-holing each other. Really, whoever likes us—that’s who Maison the Faux is for.

What is your role as a fashion designer?

T: I think we have a lot of responsibility as fashion designers. I think fairness, in production, but also in what you’re telling audiences. It needs to be about diversity, it needs to be about smart production, it needs to be about letting go of seasons—for us, it’s really important to stand behind those things.