Fashion

In Maison the Faux We Trust

Fashion

In Maison the Faux We Trust

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Photography: Kathleen O’Neill

For their Spring ’18 collection, Dutch fictional fashion house Maison the Faux created their own cult-y world. Through pastel colors, “FAUXmosapiens” showed models being baptized by running water before retiring into incubator-style tanning beds. The whole thing was surreal—and pretty bizarre—but we wouldn’t expect anything less from Maison the Faux. As diversity and inclusivity have become buzzwords in the industry, and designers compete with the whole Yeezy/#WangSquad spectacle, it’s easy to see who’s being authentic and who’s just trying to go viral. The thing with Maison the Faux is, even though their shows keep getting more and more outrageous, their clothes keep getting better and their brand only continues to grow. This season, designers Joris Suk and Tessa de Boer used a mix of pastel and neon colors to create a range of gender neutral “humanwear.” With Chanel-inspired tweed and streetwear style jumpsuits, the collection didn’t stick to any one genre, and truthfully, didn’t feel any more like Spring than it did Fall. But focusing on those kind of details would be missing the point entirely, because Maison the Faux doesn’t make clothes that can be defined or confined by any barriers—they’re just really good. And through the performance, along with the collection which incorporated cheeky slogans like “In Jesus We Trust” with “Jesus” crossed out, the brand urged audiences to question “Why and who do you choose to follow?” Our answer: Maison the Faux.

View photos from the S/S ’18 presentation, above.