Using Montreal-based illustrator Michael Shantz as the campaign face, London label Field of Ponies has rolled out an exclusive line of shirts that collectively embrace the slow fashion movement through traditional use of quilting, hand-stitching and appliqués. Every piece features an eerie, Chris Mars-esque graphic, but does so in a way that rejects the lazy industry standard of simply printing on basic tees.
One shirt is decorated with textured faux fur to embellish a face’s eyelashes with a 3-D ring-like nose; another shirt—oversized with cut-outs at its shoulders—stars the same face, this time as an applied panel to create a more thoughtful alternative to the been-done “graphic tee.”
This conscious effort and campy, creepy aesthetic both reflect Field of Ponies’ core narrative, which centers on civilization and its imminent implosion. “As we are currently witnessing in mainstream media, fear is being used to alienate us from living a life that is rich in experiences and accepting others,” the brand explained. “We are conscious that fear is a tool of the imagination that has been ancestrally used to figure out the worse case scenario and prepare for it. We believe that fear can be used as a powerful creative tool that can actually empower each one of us even in the darkest moments.”