Nobody embodies the devil-may-care, cool girl aesthetic better than Kim Gordon, and soon you’ll be able to borrow some of her magic in the form of sweatshirts, tees, and silk scarves designed by the Sonic Youth frontwoman for H&M’s sophisticated older sister, & Other Stories. The collection is inspired by — what else? — Los Angeles, and its lookbook stars — who else? — Gordon’s daughter Coco Gordon Moore (her dog also makes an appearance). Gordon flexed her skills as an artist for the collaboration, which features her hand painted words and designs. The results are simultaneously pretty and punk rock, with a dreamy quality that does indeed feel decidedly California.
“People move to California as pioneers,” Gordon says in a video teaser, which shows her engaging in the very L.A. activity of driving her car. “They didn’t come for security, they came for adventure. L.A. has always been my favorite place visually. It’s so spread out that you can kind of get lost. There’s certain sounds — the leaves and eucalyptus trees. Ten minutes from here I could be walking up a mountain.”
This is far from Gordon’s first foray into the fashion world. In 2012, she collaborated with Parisian label Surface to Air, and more recently, she and Moore starred in Marc Jacobs’s Fall ’15 campaign. But what’s likely to make this collection a real success is the personal touch Gordon has lent via her artwork. After all, it’s not every day you get to wear a rock star’s painting on your chest, right?
The collection drops August 31 and will be available both online and in select & Other Stories stores.