Dior Homme unveiled its fall ’16 campaign today, featuring an unlikely cast: Kids director and photographer Larry Clark poses alongside A$AP Rocky, French actor Rod Paradot and model Dylan Roques. A$AP Rocky is an unsurprising choice, having recently collaborated with J.W. Anderson on his spring ’17 menswear collection. Larry Clark, on the other hand, is usually behind the camera, capturing the darker side of youth culture. But both Clark and Rocky have a “rebellion side,” that ineffable cool Dior Homme Creative Director Kris Van Assche was looking for. “I also think of them as being free spirits,” he said.
Van Assche decided on Clark after staring at the photographer’s images of disaffected youth at skate parks on his mood board. Choosing Rocky, however, was more obvious: “I really like his personal style and taste,” Van Assche told WWD, inspired by the rapper’s fusion of fashion and music. The Willy Vanderperre-shot campaign showcases a range of suits and long coats, as well as what Van Assche describes as the different types of men able to wear them. “I’m trying to push this idea of diversity within one point of view, one style,” he said.