Much like vinyl, cassettes, and any other charming analog culture, zines are the newest thing to be commandeered by rich people looking for credibility. In his latest move to seem authentic, Kanye West has joined the zine fold, by not really making a zine.
West–the guy who doesn’t understand that $350.00 sneakers aren’t affordable, as the average American makes roughly $50 more than that a week–launched a new online “zine” titled Season with photographer Jackie Nickerson.
No, it’s not something that Yeezus ran through a photocopier at a local Kinkos or actually exists on paper, instead, the downloadable PDF is just a digital thing that features pictures of his sick Adidas clothing line and a bunch of naked women. Since Ye is now a fashionista who name drops designers constantly, you’d think he’d be aware that his zine is actually a lookbook, but that’s not important. He’s even late to the game, as Cam’ron already published an actual zine last year documenting his stripper filled birthday party photographed by long time NYC skateboarder, photographer, and filmmaker Ian Reid.
Kanye’s a Christian, so there’s no naked men, but there are a bunch of images of ripped clothing, nude women doing yoga poses, and other wrinkled things. There’s no text or context really, but hey, good luck telling him all he made was an expensive ad lacking any narrative.
His wife dyed her hair too, so buy his shit! Kanye’s channeling the spirit of true zine culture and obviously inspired by Matador Records co-founder Gerard Cosloy’s legendary Conflict zine, which also returned as a PDF in 2013, so Season is definitely a zine, for real.