Sneakerheads have disposable income and apparently plenty of disposable time. Instead of making shoe hungry CollabXBros stand in obnoxious lines to purchase limited edition wares, Kanye West and adidas have revolutionized shopping.
That’s right, Yeezy X adidas are on the cutting edge of technology, so they have developed a devoted app to cop collector edition adidas footwear. Both brand and man know you’re all a bunch of crybabies, and to make things fair the “Confirmed” app will give everyone with bad taste a fair chance to score sneakers, starting with Kanye’s name sake “Yeezy” model. Phew.
This is serious shit, man. As adidas Vice President of Brand Activation told the world, “We thought about our consumers, what platforms they’re using the most and what would make the most sense for them. The adidas Confirmed mobile app is our way of improving the customer experience and reaching kids in an environment where they spend most of their time. It’s a totally new way to bring limited-release sneakers to market and we expect to see a paradigm shift in the industry now.”
We know the thought of not being able to grip these is really stressful. Hopefully some of that weight has been lifted now that Kanye and adidas have invented a way to shop from your mobile phone.