We told you last week about the short film rapper/designer/headcase Kanye West directed for Cannes. The very hush-hush film, Cruel Summer, finally debuted last night, and by all accounts, it’s a game-changer of Avatar-ian proportions. Okay, not really, but it sounds pretty cool!
With a unique seven-screen setup, the film, which stars Kid Cudi, Big Sean, and Middle Eastern actors Razane Jammal and Ali Suliman, is meant, as West said last night, to serve as a more immersive experience than the typical movie. “I can dream one day that it will be the way that one day people will watch movies,” he explained. West played a bit role—as did Aziz Ansari—in the film, which relied heavily on music by artists signed to West’s G.O.O.D. Music label, and was filmed earlier this year in Doha, Qatar. The pyramid-shaped tent housing the installation will be open to the public through the end of the week, with tickets available here.