What’s the easiest way to make something cool again? Associate it with a bunch of cool people, which is precisely what the velour tracksuit masterminds at Juicy Couture did when reviving the tracksuit (and we’re not talking about Vetements’ Demna Gvasalia, though that certainly didn’t hurt).
Our first look at the new suits (we doesn’t show the pants, but I predict they will be tapered or feature elastic bottoms) comes via a video in which 21 of the world’s coolest women chat about “their first” (tracksuit, that is) in honor of the iconic Kitson-era look’s 21st birthday. Among the girls featured are Ruby Aldridge, Cipriana Quann and Atlanta de Cadenet.
And what’s the second way to make something cool again? Give it a cool hashtag, duh. #TRACKISBACK.