You know the type of bland, vaguely uplifting jingle used in the background of nearly every commercial you ever see now? It could be for anything — snack chips, boner medicine, football movies, boner chips, football medicine — the point is it’s supposed to engender a sense of wellbeing that puts us in the mood to buy buy buy. The League‘s Jon Lajoie has taken aim at the offensive consumerist nothingness of these types of songs in his new video for “Please Use This Song.” It could work for anything, as the lyrics explain: “A political campaign, a new video game. A medication that you didn’t know you should be taking. Any product any service this is the right song. Your target audience will be singing and dancing along.”
The thing is, he’s right. It’s exactly spot on. I know, logically, that he’s selling the idea of not selling things, and yet it cuts so close to the bone I still kind of want to spend money anyway. Maybe I’ll just burn a pile of cash in my sink to scratch the itch.