JNCO, the denim brand responsible for widening pant legs to dangerous proportions in the mid-90s, is famously attempting a comeback, and you know what? If it looks anything like their collaboration with Los Angeles-based streetwear brand Rose in Good Faith, I’m here for it. The eight-piece capsule collection, which dropped today will be available through an online pop-up shop until August 21, features distressed hoodies and tees, a luxe denim vest dripping with patches and chains, and two slightly slimmed-down, very classed-up odes to the pants that made JNCO famous.
With prices between $300 and $1,200, the target customer is no longer your average suburban mall goth — unless that kid grew up, is now making bank, and likes to spend it on upscale streetwear. Which, of course, isn’t out of the question.
“Like us, the Rose in Good Faith designers love to push limits and drop jaws of the consumer,” JNCO designer Joe Peters told Glossy. “They came to us with a really cool vision of how to play off nostalgia and the influx of the ’90s themes we are seeing everywhere.”
Indeed, the ’90s are back with a vengeance, and JNCO serves as a reminder that the decade wasn’t all slip dresses and choker necklaces. JNCO served up a tougher, edgier look that appealed to the nonconformist crowd, and despite the fact that 40-inch leg holes didn’t end up being the decade’s most flattering or timeless look, they feel refreshing in their nostalgia. And just as other staples of decades past have benefitted from modern upgrades (see: mom jeans, mules), JNCO’s aesthetic somehow feels like the perfect match for our streetwear-obsessed era. Especially when it’s rendered in materials like French terry, velour, and Japanese denim.