There’s been lots of buzz surrounding Dior’s $710 “We Should All Be Feminists” t-shirt, so it comes as little surprise that the garment would be featured prominently in the brand’s Fall 2017 campaign. Shot by Brigitte Lancombe, the ads feature Jennifer Lawrence looking super casual in boyfriend jeans, chokers, a ponytail and “no-makeup” makeup.
Looks to me like Dior is trying to grab some of that sweet, sweet millennial money from Gucci, oui? Ever since Raf left the house back in 2015, Dior has kept a relatively low profile while Gucci has soared, becoming the street style favorite, not to mention the most woke of the major luxury brands.
I don’t know, guys… I think it’s going to take more than Jennifer Lawrence wearing a ludicrously expensive feminist T-shirt to tap that youth market. Still, she looks great.