Fashion

Jennifer Lawrence is Not Shy, Shines in New Dior Addict Ad

Fashion

Jennifer Lawrence is Not Shy, Shines in New Dior Addict Ad

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In a post-Internet world where everything is constantly being updated, modernized, uploaded and digitized, it’s strangely comforting that beauty campaigns are still as out of touch and goofy as ever, as made evident with the latest Dior Addict ad, starring America’s Sweetheart Jennifer Lawrence.

Don’t get me wrong, J-Law looks beyond flawless in the clip, but it’s laden with awkward zooms, quick cuts between eyes, lips and hands and poorly written voiceover which instructs viewers: “Don’t be shy, shine!” Even the shitty techno backtrack seems straight out of the mid 90s.

And, like any good beauty ad, it ends with a perfectly setup product shot and a more “human,” yet seductive voiceover from the Hunger Games star, saying: “Dior Addict, the new lipstick, by Dior.”

The whole thing seems like an SNL sketch, and I love it.