After the seriously tacky Supreme collab, it seems Louis Vuitton is looking for some culture. And what’s more classy than classic art? A buzzworthy artist’s interpretation of it, duh! So, Nicolas Ghesquière tapped Jeff Koons to create a line of handbags. The “Masters” capsule, natch, fuses all of history’s greatest works—The Mona Lisa, Van Gogh’s “Wheat Fields and Cypresses,” Rubens’ “Tiger Hunt,” “A Young Woman Playing With A Dog” by Fragonard, “Mars, Venus, and Cupid” by Titian, and the LV sign.
Out April 28, the “Masters” collection is just the first release in a new long-running partnership between the fashion house and Koons—you know there’s going to be a series of LV balloon animals. In an interview about the collection, the artist basically admitted he only teamed up with the brand for money—I guess that dead balloon dog really made a dent in his wallet.
“My primary motivation for making this special project was to make the things that I want to make,” he said. “Companies like Louis Vuitton have become really major sponsors of the arts.”
In the video, Koons also explained his inspiration behind the designs, as an extension of his Gazing Ball series that places reflective shapes inside replicas of classic works, connecting viewers with the pieces on a more emotional level.
“I really wanted it to become art,” he said, “and I believe these bags are art.”
Like, literally. They’re definitely not cute, but if “art” was what Koons was going for, he succeeded—I mean, Mona Lisa is printed on the damn bag. If high-brow was what Ghesquière was going for, well, I don’t really know what to say. But at least it’ll make for a super meta Snapchat next time you’re at The Louvre.
Watch the campaign video, below