Calling all shoppers with champagne tastes and beer budgets: renowned designer J.W. Anderson has signed on to do a collaboration with Uniqlo. The Loewe creative director and designer of his own eponymous line follows in the footsteps of previous Uniqlo partners Jil Sander, Carine Roitfeld, Opening Ceremony, Inès de la Fressange, and Pharrell. The news was announced this morning at a press preview and people are understandably psyched about the prospect of owning pieces from a mind of a two-time British Fashion Award winner for a fraction of the price.
“When I think of Uniqlo, I think of things that are perfectly made, that people have spent a lot of time considering; it’s a difficult job, and I think Uniqlo do it very well,” Anderson said in a statement. “Working with Uniqlo is probably the most incredible template of democracy in fashion, and it’s nice that my design can be accessible to anyone, on all different levels.”
Anderson hopes to bring modern riffs on the kind of apparel often associated with his native British Isles — duffle coats, fisherman’s sweaters, clean cut trenches — to the Japanese company that’s practically synonymous with up-to-date, affordable basics. Sounds like a match made in heaven. Unfortunately, it seems unlikely there will be an homage to Anderson’s covet-worthy “Pierce” handbag, which has risen quickly to It bag status since its debut on the Fall ’16 runway.
J.W. Anderson S/S ’17
“In partnering with J.W. Anderson, one of Britain’s most innovative and creative brands, we will tap into traditions while pursuing progress in designs and fabrics, to craft styles that are enduringly appealing,” said Yuki Katsuta, senior vice president of Uniqlo’s parent company, Fast Retailing, in a statement.
It’s worth noting that this isn’t Anderson’s first time at the fast fashion rodeo. In 2012, before his line was acquired by LVMH and he was subsequently appointed to head up Loewe, he partnered with Topshop on a collection that featured plaid pants, paisley prints, nautical designs, and schoolgirl-inspired basics. After that quickly sold out, he produced a second collaboration with the brand in 2013. It’s safe to say, however, that because his star has risen considerably since then, the forthcoming Uniqlo collab may be even trickier to get ahold of.