Forget Tumblr, forget Pinterest. If you’re into fashion and you’re online, the site you should be cruising is VFILES. VFILES is one of those new multiplatform media companies (like yours truly) that includes an online image archive, search engine, and social media tool, several popular YouTube series (like Model Files, TMI, and Xtreme Fashion Week), and an online shop (stocking the best new fashion brands and cult brand relaunches, as well as magazines and books) with a storefront in SoHo and a pop-up in Shinjuku, Tokyo. They also throw a mean party.
Every platform VFILES engages in is beyond, but what keeps my procrastination going is their online image archive. VFILES has undertaken the very now task of digitizing print media—mostly fashion and design magazines—but also books and catalogs, many long out of print, which they photograph as a double spread and tag for search engine optimization.
VFILES started by archiving their V affiliates—V Magazine, VMAN, and Visionaire—and have since moved through piles upon piles of other print. You’ve got a good chunk of the Bad Day archive on there. Aspen No. 1, like what! Here’s a little ‘89 Vogue Paris, the Issey Miyake Lookbooks, Maurizio Cattelan’s now-defunct Permanent Food, California’s Wet Magazine. It never ends because VFILES is getting it up faster than you can browse.
On VFILES’s archive, you can search by tag (stylist, model, photographer, you name it); browse by user (some fameuse, watch out); browse by theme (Pomo Beauty, strike the pose); upload your own images; create your own VFILE; help build the archive; help build the future.
VFILES reminds you that—despite the Internet’s wealth of visual information—there is still more wealth in old print media, although it is starting to make it’s way online, thanks to initiatives like VFILES.