Because Universal Records is taking over EMI, they’ve got to get rid of a few brands lest their unofficial monopoly be labelled an official one. While plenty of subsidiaries may yet be slashed, a recognizable name to former tweens across the globe might be one of the first to go: Now That’s What I Call Music, which has compiled Top 40 hits over dozens of for almost 30 years. (There are 83 in the U.K., where the series originated, and 43 in the U.S. They still sell stupid well, too, having amassed more than 80 million sales in U.S. alone. Who knew! But such are the casualties of a corporate merger.
In the meantime, you can access every edition of Now in one nifty Spotify playlist, which definitely won’t eat away your afternoon/evening/existence. You’ll be surprised what did and didn’t make the playlists —I mean, three Train songs but no “We Belong Together“? Maybe a new series can be launched in the future: Now That’s What Should’ve Been Called Music. Below, watch an awesomely vintage ad for the fourth edition. The early ’00s, damn.
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