We all knew this moment was coming, we just didn’t want to admit to ourselves it would be this soon. Instagram has initiated the first step in their slow-creep toward Facebook-like operations, unveiling today what advertisements will look like in your feed. Take a look at a screenshot of what we just saw pop up. This appears to be an ad for some sort of table-building service. Nice table tbh.
The ads, as they explained in a blog post, which you can read more from below, are meant to flow seamlessly with your regular Instagram content, except there will be a “Sponsored” label where the time stamp usually goes. This is nice for us because we won’t be thrown out of our normal browsing catatonia, and nice for advertisers because we often won’t process what is an ad or not for a few seconds. By then it’s too late, we’re enlisting the expertise of a local table builder, having a really nice long wood table installed that we don’t need.
You’ll know a photo or video is an advertisement when you see the “Sponsored” label where the time stamp normally would be. Tap this label to learn more about how advertising works on Instagram.
We want ads to be creative and engaging, so we’re starting with just a handful of brands that are already great members of the Instagram community. If you see an ad that doesn’t interest you, you can tap the “…” below it to hide it and provide feedback about what you didn’t like. This will help us show you more interesting ads in the future.
Our focus with every product we build is to make Instagram a place where people come to connect and be inspired. Building Instagram as a business will help us better serve the global—and ever growing—Instagram community, while maintaining the simplicity you know and love.
As always, you own your own photos and videos. The introduction of advertising won’t change this. If you have other questions about how advertising on Instagram works, you can learn more here.