If you’re a fan of Game of Thrones and/or IKEA — or just trying to make it in a world where seemingly everyone is obsessed with both — you’re probably aware of the recent revelation that Jon Snow’s luxe-looking furry cape is actually just the same IKEA rug that you probably had in your college dorm room at some point. In typical IKEA fashion, the Swedish home goods store is wholeheartedly embracing the free publicity by providing detailed instructions on how to transform its Ludde and Skold rugs into GOT-inspired capes that feel poised to become the latest DIY trend (or, at the very least, a solid Halloween costume addition).
According to the ingenious person behind the illustration, which was recently posted to the brand’s Instagram account, the key to making a shoulder-warmer of your own is to cut a line and a hole for your head in the middle of the rug, drape it insouciantly over your shoulders, et voila! A furry cape fit for a bearded swordsman — or just a person trying to save a buck or two on the must-have faux fur trend.
IKEA, once simply known for being a relationship death trap with cheap, hard to assemble furniture and questionable-yet-delicious meatballs, has recently become something of a fashion world darling, thanks in large part to Balenciaga’s four-figure riff on the store’s iconic blue bag and the dozens of IKEA-branded copycats it spawned. The fact that IKEA is now associated with not only one of the year’s most popular fashion brands but also everyone’s favorite TV show is a miracle of modern branding. Seriously, somebody in the PR department deserves a major raise.