Fashion

Hypebeast is Fostering a New Generation of Fuckbois with Hypekids

Fashion

Hypebeast is Fostering a New Generation of Fuckbois with Hypekids

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Hide your daughters, because the Internet’s premiere fuckboi destination, Hypebeast, has just launched a website for children (or fuckbois with children, as it may be). Entitled Hypekids, the site will focus on pint-sized streetwear and I literally cannot even.

I’m all for youngsters having swag, but this… this is a little extra. It’s hard enough being a kid without having to stay on top of the latest Supreme drop. Back in my day, all you needed was a Tamagotchi and some light up sneakers to fit in.

Hypebeast founder and CEO Kevin Ma told Business of Fashion that launching the site was “a natural progression.” In addition to covering the hottest clothing for fuckbois-in-training, it will also cover trendy toy drops as well as profile designers and their children.

Sounds terrifying. Enjoy!