Fashion

How Underground Designer Trio Fecal Matter is Challenging Fashion Industry Norms

Fashion

How Underground Designer Trio Fecal Matter is Challenging Fashion Industry Norms

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Photography & Creative Direction: Fecal Matter

Bubbling up from New York’s underground scene, designer trio Fecal Matter is the bald, eyebrow-less collective actively working to express uncensored ideas within a traditional luxury environment. “Professionalism, conventionalism and realism” are all challenged by founding members Hannah Rose Dalton, Steven Raj Bhaskaran and Mimi Huard-Berro, whose otherworldly aesthetic is seemingly pulled from the depths of Hell as a means to reform social constructs surrounding gender, beauty and capitalism.

Their provocative ethos is a reaction to the fashion industry’s recipe for fame, fortune and authority, which in many contemporary cases relies on the power of a well-known name to advance monetary pursuits. “Fecal Matter is not a family name,” the trio said. “It’s not something universally recognized and definitely not something commercially suitable. Instead, we are exposing all of the shit in that recipe, which those powerful fashion houses cook and serve with every single day to all of us mindless consumers.”

A key component of their philosophy is to critically assess the industry’s current production and presentation schedules—something that’s been recently addressed by Burberry, VETEMENTS and Tom Ford. “We are strong believers in merging creation with production and then directly putting goods on the market in a daily continuous cycle,” Fecal Matter said. “We know this is the strongest way for younger up and coming brands to evolve in today’s industry because by having a constant feed of new products refreshed on a daily basis, you can actually push the cycle to catch up with consumer habits, needs and wants.”

With this in mind, they’ve decided to launch an official Depop online store, which is a platform largely untouched by fashion industry professionals—yet another piece to their DIY core. The collective hopes to help move consumer culture away from fast fashion chains and toward easily accessible designer fashion, so that it’s not only painless, but immediately profitable for the creator. “This method could one day no longer be an alternative, but a requirement and shift purchasing power to a more open-minded vision of what fashion could be,” they said.

In lieu of Fecal Matter’s Depop opening, they’ve created a series of three short films, the first of which we’re thrilled to exclusively premiere on BULLETT, below: