Pinpointing the specific attributes of your personal brand can be hard in these confusing times. Are you destined for a fulfilling career in the arts, or are you the type of person who will be able to “make a living” and “pay your rent on time”? A new study by Øyvind L. Martinsenprofessor, a professor at BI Norwegian Business School has attempted to ascertain what makes someone a creative. His survey posed 200 questions to 481 people, broken down into groups of more practical-minded students and dreamers, like artists, and advertising students.
The study defined seven characteristics that apply to creative types:
Associative orientation: Imaginative, playful, have a wealth of ideas, ability to be committed, sliding transitions between fact and fiction.
You’re good at lying.
Need for originality: Resists rules and conventions. Have a rebellious attitude due to a need to do things no one else does.
You won’t reblog a Tumblr gif if more than 3 of your friends have already shared it.
Motivation: Have a need to perform, goal-oriented, innovative attitude, stamina to tackle difficult issues.
Ambition: Have a need to be influential, attract attention and recognition.
Crippling self-loathing expressed as extroversion.
Flexibility: Have the ability to see different aspects of issues and come up with optional solutions.
Fluent in bullshit.
Low emotional stability: Have a tendency to experience negative emotions, greater fluctuations in moods and emotional state, failing self-confidence.
From all the cocaine.
Low sociability: Have a tendency not to be very considerate, are obstinate and find faults and flaws in ideas and people.
Particularly people who are further along in their creative careers than you are.
It’s all pretty interesting stuff, and you can read more about it here, although I might have saved them a lot of trouble by proposing this question right at the top of the survey: Have you ever referred to yourself as a ‘creative’? If so, then get the fuck out of here right now, narc.