Fashun Tweek 2.0

How the Sagan Incubator Fund Helped Catapult Emerging Brands to NYFW Spotlight

Fashun Tweek 2.0

How the Sagan Incubator Fund Helped Catapult Emerging Brands to NYFW Spotlight


Photography: Luis Nieto Dickens

During FASHUN TWEEK 2.0, BULLETT partnered with the Sagan Incubator Fund to provide a fresh alternative for emerging designers to present their spring ’17 collections. Previously called the Snow Globe Incubator, the Sagan Incubator Fund is a program founded by fashion’s unsung hero Johnny Sagan to nurture up-and-coming designers, from Hood By Air to Gypsy Sport. The Fund helps build young brands by providing financial support, giving designers the ability to actually produce work while also developing their craft.

At ARROJO Studios in TriBeCa, Whatever 21, Músed and Sagan’s own brand, Snowy Wilderness, presented their collections amidst performances by some of New York’s most talented artists, like F. Virtue and Dick Van Dick. From Whatever 21’s tongue-in-cheek gothic designs to Músed’s feminine dresses and Snowy Wilderness’ neon, reggae-inspired clothes, FASHUN TWEEK 2.0 showcased three of New York’s most promising brands.

See all the individual looks, here, and watch all three presentations, below.


For Whatever 21’s spring ’17 collection, Designer Brian Whatever channeled Hot Topic and the neighborhood hardware store. The brilliant result was a mall-goth teenager’s dream come true—chains, grommets, plaid and mesh, with imagery as dark and self-aware as any metal band’s. Detailed hardware subverted tailored shapes in classic tweeds for an aggressive mix of hard and soft that fully embodied the newly matured Whatever 21 aesthetic.



Músed’s spring ’17 collection was all about illusion—sheer fabrics that played with perspective and celebrate the body. Featuring light, flowing dresses and floral brocade, Designer Lindsay Jones’ clothing speaks for itself, with witty, political messages embroidered atop delicate designs—a gauzy blouse reads, “Handle With Care” above a model’s breasts, while another urges, “Don’t Fuck Up The World.” Jones’ latest collection marries barely-there fabrics with traditional shapes to create the kind of effortless ease designers constantly strive for, but rarely achieve.


Inspired by dancehall reggae, Johnny Sagan mixed prints, colors and fabrics for Snowy Wilderness spring ’17. The designer and Sagan Incubator Fund founder brought together leopard print, net, neon and camo with pearls and lace to create a laid-back collection reflective of Brooklyn’s lively streets. After years of working with other designers to help facilitate their visions, Sagan has finally focused on making his own a reality—the Snowy Wilderness spring collection was just a way for him to make the clothes he wants to wear.

Videography: ÅKLØ