Not that fashion hounds need another excuse to show off their obsessions online, but they’re getting one anyway. A new interactive iPhone app was launched yesterday called Trendabl, which runs along near identical lines to Instagram, except users can share the retail info (price, season, label, where to purchase, etc.) of the posted products, resulting in a new social media platform revolving solely around exchanging trends and expressing personal style.
For the app’s launch, CEO Jon Alagem enlisted a high-profile group of tastemakers and brands to be the first sign ups and contributers, including Mary-Kate and Ashley Olsen, Diane von Furstenberg, Equipment, and Barneys New York. “We wanted to create a visually beautiful social media platform that allows users to share and discover the latest trends in fashion,” Alagem told Style.com. “It was important to us to create an environment that encourages conversation between users, friends, brands, and tastemakers. Fashion has always been about showing off your style and that’s what we aim to accomplish.”
Ideas for showing off your fashion genius with the world include, but are not limited to, looks from recent runways shows, new accessories you see hitting the shelves at your favourite department stores, pieces you’re still stuck on from previous seasons, and of course, mixing and matching to create the perfect outfit. The interface is nearly identical to Instagram, so if you use that photo sharing app, Trendabl will be easy to master. There’s the center-oriented photo button that lets you add photos of your clothes and accessories to share with your followers, photo filters, and like on Instagram, photos feed of those you follow.
Users can also ‘like’ and comment on photos, and a ‘popular’ function to show the images that have gained the most traction. It’s like a live popularity contest between brands and their goods. Trendabl uses the location technology operated by Foursquare, so the app will also recognize a user’s location. Unlike Instagram however, a simple tap of one of the photos will show a close-up view of the image (finally!), with information on where the item in the photo was purchased, and the price, if the user chooses to include it.
You can also search for items using the categories section, which displays photos from just one section, like shoes, dresses, or accessories, coming in handy if you’re in need of a quick fix. The Trendabl app is free and available now through iTunes. Have fun ladies.