October 18, 2012

Typically an indie rock band has to choose between one of two poles when constructing their musical brand—either aim for the pop hooks and reap the popular rewards, or fly closer to the weird sun and pull from the obscurantist crowd for sustenance, so it’s not fair when you have a group that gets to do both at once. As you’ll see in this epically cinematic video “True Loves” from New York’s Hooray For Earth from last year’s album of the same name, they stack enough musical ideas on top of one another that it gives you something to think about, while keeping a satisfying base of melody underneath. Someone should tell those dudes it’s not cool to make everyone else look silly like that. They perform tonight at Brooklyn Bowl.

Follow Luke O’Neil on Twitter.

Comments >