Fashion

‘Hooker-Chic’ Became the Must-Have Look at Y/Project’s Paris Presentation

Fashion

‘Hooker-Chic’ Became the Must-Have Look at Y/Project’s Paris Presentation

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Photography: Yulya Shadrinsky

Glenn Martens, Creative Director at Y/Project, had something special in mind when he presented his SS ’16 Collection at Paris’ Le Gibus Club. The set-up was fairly dark, with bartenders serving a variety of cocktails, all immersed in a neon glow, blaring electronic music and flashing disco lights.

The collection maintained Martens’ quirky streetwear edge, with new dimensions to his work: Graphic cuts, geometric shapes and elongated silhouettes this season. Oversized bombers, long string jumpers and trench also made an appearance. Hans Memling, a leading 15th century German painter, famous for his portraits and diptychs had his name embellished on some pieces.

Models smoked and drank on plinths throughout the presentation, creating a cinematic ’80s-inspired scene with hooker-chic girls living on the wild side and daring to be noticed. Big Curls, brights-lips, kitten-heels—a seductive allure filed the entire space, creating a sense of belonging, as if you were a part of the scene. The attitude was just perfect—if every presentation during Paris Fashion Week was curated in this manner, we’d leave with a sense of direction every time.

Y/PROJECT FEMME SS16 from Y/PROJECT on Vimeo.