H&M has been forced to apologize for a jumpsuit in their Autumn/Winter collection that critics online say too closely resembles those worn by women in the Kurdish People’s Protection Units. Various people online complained, which is rare.
The company’s rep Ida Ståhlnacke issued the following statement:
We are truly sorry if we have offended anyone with this piece, this was of course never our intention.. .The last seasons we have seen an increasing demand on jumpsuits and therefore we currently offer a selection of jumpsuits in different colors and materials, such as denim blue and deep red. The jumpsuit in question is made in a light and comfortable material and is a part of a larger collection consisting of many garments in khaki green, which also is one of the trendiest colors this season.
This is definitely the first time an apparel brand has modeled a look after a military uniform, so you can see why they felt the need to apologize.