Robert Pattinson wearing slick Dior suits on the streets of New York, looking pensive and maybe a little bummed out, all in super serious black and white. Sounds like a pretty solid premise for a perfume ad, am I right?!
Unfortunately someone at Dior let a white girl you know from high school pick her favorite inspirational quotes previously shared on her Instagram feed and embed them in the city in cheesy looking 3D lettering. “Never regret anything,” one quote reads, though Dior Homme should seriously regret allowing a 16-year-old girl who’s into yoga onto their marketing team. “Love truly,” reads another. And my personal favorite, that over-used James Dean quote, “Dream as if you will live forever…” etc. etc.
A fitting ad for a cologne that’s actually dubbed “Intense.”
Robert Pattinson though, looking good dude.