Remember when Rihanna was announced creative director of Puma last December? No? Well she was. We bet Riri has been super duper busy doing all sorts of creative things for the sports brand. It’s def not a figurehead position with the aim of giving Puma more of a “cool factor.” They must be paying her a fortune. Anyway, I digress.
One of Rihanna’s duties as creative director is appearing in Puma’s advertisements. This is totally a standard ask for regular, non-pop star creative directors too, right?
“An icon that does it all needs a shoe that can keep up,” reads the caption. By tapping Rihanna, looks like Puma is trying extra hard to keep up with Nike and Adidas.