As if you needed another reason to love everything that’s happening at Gucci these days (I sure didn’t), the brand announced that they’ve joined Parks — Liberi e Uguali, an Italian non-profit that partners with companies and organizations to ensure the development of practices that both respect and encourage diversity, with an emphasis on gender identity and sexual orientation.
The organization, which is named for civil rights hero Rosa Parks, works with IKEA, Google, Johnson & Johnson, Barclays, Microsoft, and several other major international corporations. They specialize in training, education, top-level consulting, internal surveys, and advice on pay policy and benefits. Gucci is the first luxury fashion brand to join the organization.
What might this mean for upcoming shows and campaigns? Well, hopefully the presentation of a greater spectrum of gender identities and body types. After teasing an upcoming campaign that looks as though it may feature an entirely black cast of models, it seems the fashion house is really committed to breaking away from the exclusive, cookie-cutter understanding of beauty that has plagued the fashion world for years. And hopefully it’ll catch on as quickly as those fur-lined loafers.
Last year, Gucci parent company Kering was awarded the Gender Equality European & International Standard label by the Arborus Fund and Bureau Veritas. Kering’s executive committee is 31% women and its board of directors is an impressive 64% female.