Just about every member of the Kardashian/Jenner clan has already glammed up for their very own Balmain campaign, so it’s unsurprising that the fashion house would tap Mr. Kim Kardashian, aka Kanye West (again – he’s already done a campaign with wifey). After all, Balmain is the fam’s personal atelier, right?
So here’s a sneak peak at fashion’s most decadent brand’s new campaign, which features the rapper slipping from the clutches of actual supermodel, Joan Smalls. The whole shebang is dubbed “Music Meets Fashion,” but other than the inclusion of Kanye and the eerie backtrack to these very short, Blair Witch-esque videos, the “music” element remains to be seen.
A video posted by BALMAIN (@balmain) on
Olivier Rousteing, we get it. You’re homies with these folks and they love to wear your clothes. But the desire to feature at least one person from this crew time and time again is becoming downright boring. Step up your game, bro.