“It definitely gave me discipline,” the model and dancer in Free People’s ad for their Movement line says of her years dancing. “You learn to take direction. Especially for ballet because it’s so structural.”
Apparently not enough discipline, it seems, as pedantic critics of the spot are complaining on their YouTube channel Facebook page. As AdWeek puts it “Imagine a Gatorade ad where a kicker misses every field goal, or a Nike spot where a runner trips over hurdles. It would be a little bizarre.” Maybe. On the other hand, most people are aware commercials aren’t real. One YouTube comment sums up the push back:
Has she been TRAINED????? Her feet are TERRIBLE, her lines are TERRIBLE… I could go on. This is OFFENSIVE to dancers out there. You went and decided to cast some local “ballet dancer” because she had your look. Shame on you, there are plenty of professionals out there that would have looked stunning in this.
Bro, do you even coupé?
Hi Free People. Just another dancer here to express her utter dismay at your irresponsible and dangerous dancewear video and photos. It is very clear that you not only failed to cast dancers for a shoot that required them, but that you failed to do your homework when it comes to what’s safe and what’s not for amateurs. I respectfully ask that you apologize to your models for putting them in danger and to the dance community for offending our art form, and that you reconsider this marketing campaign. Thank you.
LIVES ARE IN DANGER HERE. Think of all the young people who are going to go out, buy some Free People activewear, and promptly smash the shit out of their ankles trying to be like the girl in the commercial. It’s just irresponsible.