Our friends at Hennessy are involved in a yearly collaboration with art students at Pratt Institute who this year designed projects in the name of Hennessy’s mantra, “Never stop. Never settle.” (Never stop buying liquor / don’t settle for a cognac less than Hennessy is what we interpret that as). They’ve also teamed up with pop artist Shepard Fairey, the man behind the famous Obama Hope poster, who designed their Limited Edition Hennessy bottle. The three finalists from Pratt won prize money and a trip to Los Angeles where their work was displayed and Fairey’s design was unveiled. Here’s Eduardo DePalma’s winning video. At least this was all done in the name of quality liquor.