As an experiment, New York commissioned a three-part “Cinemagraph” digital fashion series from Jamie Beck and Kevin Burg, who helm the blog, From Me to You. Featuring Jenna Lyons, Crystal Renn and Joe Zee, the animated images illuminate a small moment the same way a self-portrait should. “We got the idea because we were covering fashion week, and we wanted the images to be more alive, smooth, and fluid—not like your typical animated gif,” Beck and Burg explain. “We’re interested in the little movements of everyday activities that reveal something about the subject.”
Creative, sure, but is there a demand for this kind of content? BULLETT checked in with digital wunderkind, John Januzzi, who with his Tumblr, Textbook, cleverly nails the nexis between fashion and literature.
“I don’t think people are out there thinking, ‘Oh man, if only there were more fashion blogs!’ but I think people enjoy it,” he proffers. “It’s great to read about things from different views,” he continues, but like Cathy Horyn, feels journalistic integrity is compromised by the rise of content-churning blogs. “I want to know that there’s some validity to what they say, especially if they’re positioning themselves as knowledgeable. Anybody can share their opinion on fashion, but to claim authority is an entirely different thing.”
To that end, Januzzi commends those who offer, “something you can’t find elsewhere.” Favorites include Jaime Beck, whose site he’s spent “many a lunch break just clicking around” as well as an admitted weakness for fashion with a side of zeitgeist-y humor. “I also like pokemon&fashion,” he says. “They drop pictures of Pokemon into fashion spreads, but in a way that’s almost appropriate.”
“Like blogs, the space is just completely flooded with options and at times it’s almost annoying,” Januzzi laments of emerging online products and innovations. “Social shopping is starting to gain some traction and will probably grow in the fashion space, especially those options where a user earns affiliate fees on what they sell,” he continues, treading lightly. “But of course, that raises a lot of questions about editorial integrity. Questions I’m not even going to begin to think about.”