Yesterday Louis Vuitton sent a perfectly fine Stranger Things t-shirt down the runway. It’s a surefire crowdpleaser, because literally everyone just loooooves Stranger Things and Vuitton’s Nicolas Ghesquière has enough “cool guy points” to pull this off without it seeming like a contrived ploy to earn cool guy points. Plus he’s a genuine fan of the show and it’s young, charismatic stars.
Sounds good on paper, right? Looks good on the runway, right? So why is it that this item leaves a bad taste in my mouth?
I don’t know, guys, even if Ghesquière is the biggest Stranger Things fan on the goddamn planet, this still feels like low-hanging, overpriced fruit to me. The most basic of Louis Vuitton t-shirts goes for a cool $500 and I’d be willing to bet that this number will clock in at the $700 range (that would put it in line with trendy Ts by Givenchy and Gucci) and there’s something so very off-putting about street style stars spending $700 on a Louis Vuitton Stranger Things t-shirt.
And then there’s the most important question that no one seems to be asking: does this thing even make sense within the context of the show? To answer that would be to answer whether or not this was just a cheap gimmick. Ghesquière told Vogue that the collection explores the notion of incorporating costume pieces into every day wardrobe and, indeed, the strongest looks paired ornate, Renaissance-inspired jackets with silk shorts and statement runners. And sure, pairing a Stranger Things T with a fussy blouse certainly fits the overall theme, but it still looks out of place, right?! Is it just me?
At the end of the day it’s cute, I guess, but I don’t look forward to seeing this t-shirt literally everywhere. It also adds to my feeling of dread that season 2 of Stranger Things has already come and gone and disappointed everyone.