Way back in January, Gucci teased its pre-fall campaign by posting a handful of Instagram videos featuring black models auditioning. Models were asked to dance. Some were asked what their spirit animal was while others were asked “What does it mean to have soul?” It was all very charming and cryptic. Today Gucci unveiled what came of those auditions, and boy was it worth the wait.
Entitled “Soul Scene,” the images are flamboyant, vibrant and a hell of a lot of fun. Shot by Glen Luchford, the campaign captures the spirit of England’s Northern Soul movement of the 60s, also drawing inspiration from Malian photographer Malick Sidibé, who’s famous for capturing the the raucous parties and super swag in Bamako, Mali.
This isn’t just an all-black campaign, this is a campaign that celebrates black culture, and damn does it look good. Another win for Alessandro Michele.