Fashion

Gucci Responds to New Plagiarism Accusations by Saying They ‘Guccified’ the Designs

Fashion

Gucci Responds to New Plagiarism Accusations by Saying They ‘Guccified’ the Designs

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Shortly after Gucci was called out for ripping off iconic bootleg artist Dapper Dan, the brand has been accused of plagiarizing yet again. This time, the accusations come from two separate artists, who both noticed a striking similarity between their work and items in Gucci’s most recent cruise collection.

Both artists have taken to Instagram to present visual comparisons. The first post came from artist Stuart Smythe, who writes “Its easy to prove and see whats going on here.” No kidding.


Iv kept this quite for a little while, But its time to speak up and get some attention. Its pretty easy to see that @gucci Has copied not only the combination of elements together that create this logo, but when I overlay my snake illustration on top of the copy, the scales even line up perfectly. Its easy to prove and see whats going on here. Its a shame large corporations “Take” What belongs to us indie artists and use it for their own profit margins. It actually makes me laugh that @lallo25 has so much press wearing this teeshirt around. And the other thing is the tails of the snake don’t even connect to anything after they flipped the top half hahaha..! GOLD! #alessandromichele #guccicruise18 #gucci #guccified #copydesign #stuartsmythe #arttheft

A post shared by Stuart Smythe (@stuartsmythe) on


The second is freelance illustrator Milan Chagoury, who designs for Aussie label Stay Bold. He writes, “You know you’re doing something right when even @gucci rip your stuff.”



But perhaps more unsettling than the designs themselves is Gucci’s response. In a blatant effort to keep this quiet, their first move was to attempt to collaborate with both designers (both refused). Then came the statement. The brand told WWD that the resort collection was “a creative exchange with street-style and street vernacular using graphics and words that have been ‘Guccified’. In the last two-and-a-half years Gucci has defined itself through a series of creative collaborations that have arisen organically, symbolizing a generational shift. Also in this instance, we are now in direct contact with the respective talents.”

Call it whatever you want, Gucci, but this right here is plagiarism, plain and simple. Stay tuned to see if anyone lawyers up.