In advance of its recent “Soul Scene” campaign, Gucci released a series of beautiful audition videos via its Instagram feed. Now the brand has posted a series of rather peculiar models the likes of which we’ve never seen. Alessandro Michele seems to truly be developing the brand of the future by casting aliens as its latest muses. It’s probably no coincidence that these videos launched on 4/20.
The first video featured a surly fellow of indeterminate origin. “On whose authority? You can’t just walk in here, you know” he says, in a language only Amy Adams’ character in Arrival could decipher.
The following creatures are a little friendlier, including Kerelanda Encanta, an ethereal creature from the planet Xoph.
Either everyone on Gucci is on acid or Gucci truly has the most diverse casting in fashion. You can check out the other fashionable extraterrestrials on the brand’s Instagram.