Grindr is no longer just selling sex—now, they’ve launched a 29-piece athletic-inspired clothing line. “The Varsity Collection,” a collaboration with design studio, Print All Over Me, is meant to raise awareness and money for LBGTQ athletes, with all the proceeds benefiting Athlete Ally, a charity focused on ending homophobia and transphobia in sports. Inspired by pop culture and Ancient Greece, the collection features anoraks, windbreakers, tracksuits, sweatshirts, swimming trunks and, of course, jockstraps.
Though originally a LGBTQ hook-up app, Grindr has been branching out, providing information about PrEP, assisting gay Syrian refugees in finding safe houses, selling concert tickets and, now, releasing “The Varsity Collection.” The app has previously expressed an interest in fashion, teaming up with designer J.W. Anderson to livestream his AW ’16 runway show.
“Fashion is in my blood and I think for a lot of gay men it is as well,” said Grindr Creative Director Landis Smithers. “It’s a form of expression, but also our version of sports in some ways—who’s on the team, where are people moving to […] As we keep evolving, we are looking for ways to combine things people enjoy with ways to help the community globally. The collection feels sexy, cheeky, fun, but in the end, all profits are going to an amazing group that helps athletes with the issues the gay community faces all around the world.”
Pieces from “The Varsity Collection” will range from $25 to $130, and are available at the Grindr Store today. View the campaign imagery, above.