DMV Rapper GoldLink teamed up with director duo Rubberband to create a series of three video vignettes, all echoing the concept of his latest album And After That, We Didn’t Talk. The clips feature narration by UK rapper/poet Kojey Radical, and aim to each highlight a different relationship that GoldLink discusses on his honest, sophomore LP. Color is the common thread that unites this visual display, acting as a catalyst rich with aesthetic possibilities.
“And After That, We Didn’t Talk is a concept album, and outside of the typical music videos, I wanted to delve into the concept in a visually unique way,” GoldLink explained. “Each piece doesn’t necessarily have a corresponding track, but instead expands on a particular emotion. The creative direction and titles—Pink, Blue and Orange—were a way for me to associate emotion with color through an arresting visual representation. It’s the same way people liken a song to a specific period in their lives.” Watch the trio, below:
Pink: “The memory of someone you didn’t deserve—someone too good for you that you wronged just by being with them.”
Blue: “The remembering of an obsession—a relationship you will inevitably, always carry a piece of. A relationship that fragments and damages you, and leaves its indelible mark”
Orange: “Equilibrium. The moment where all the noise fades away and you feel absolutely connected to that other person.”