Yesterday we introduced you to Jade Lai’s SS15 collection for her label, Creatures of Comfort. When she showed yesterday at Pier 59, guests were transported into a virtual safari, thanks to the totem poles and mosquito nets that were scattered about the space. That’s because the label’s designer, Jade Lai, wanted to evoke the feeling of going into the wild. The kind of woman Lai designed the collection for? “She’s been around the world but doesn’t really belong to one specific place, but she always feels at home,” the designer said. “She is kind of ageless, but also an old soul. She is confident and smart and beautiful, and she’s also busy working. She’s one of those people that know what they want and is busy working towards it.”
Here, photographer Dana DeCoursey takes you behind the scenes, a day before the show, to see the fittings and hair tests that go into putting a show like this together, as well as backstage before the models hit the runway.