Film & TV

‘Ghost in the Shell’ Meme Generator Backfires, Twitter Slays White Feminism

Film & TV

‘Ghost in the Shell’ Meme Generator Backfires, Twitter Slays White Feminism

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Unless you live under a rock, you know there’s a Ghost in the Shell remake coming. And unless that rock doesn’t have wifi, you also know that Scarlett Johansson has been cast as the star.

Ever since the news leaked that Johansson would be playing Motoko Kusanagi, people have been rightfully pissed at Hollywood’s long history of whitewashing. Now, Twitter has chimed in, hijacking the film’s stupid viral marketing campaign to call Hollywood out.

As part of the film’s promotion, the studio released a meme generator that allows people to caption different scenes from the film, with a Mad-Libs style “I am…” for people to fill in. Instead of using the suggested “strong” or “a dreamer” captions, the Internet decided to voice their opinion. “I am in love with white feminism,” reads one, and “I am the woman that should’ve been cast,” says another, atop a photo of a Japanese character.






“I didn’t create the hashtag #iammajor, but I certainly hijacked it,” said Twitter user, @ValerieComplex, who started the Twitter storm. “I am not sure what type of response they were expecting with this meme generator, but I took it as an insult. So anyone can become The Major now? Is that some type of justification for the whitewashing they’ve done? I cannot speak for Asian women and I am not trying to speak for them, but it’s clear how they feel about this. So I did what I did to stand in solidarity with them, and to send a message to Hollywood that we aren’t going to sit idly by while they co-opt and transform stories seemingly meant for other demographics of viewers.”

Unfortunately for the studio, this one really didn’t work out. People should know by now that nothing gets past the Twitterverse, and frankly, I’m surprised ANYONE thought this was a good idea. Normally, I hate hashtags, but—Twitter – 1, White Feminism – ZERO.