Earlier this year, Gap was pressured to pull a problematic ad campaign after many rightfully accused the company of being racist, with an image of a white model propping her arm up on a black girl’s head. Now the brand is under fire once again for its latest advertisment that debuted this morning, which caters to sexist stereotypes and perpetuates gender roles.
The ad featuring two children, insists that boys are the “scholarly ones,” while girls tend to be more of a “social butterfly.” The Internet has since responded accordingly, not overlooking the fact that the brand misspelled Albert Einstein’s name. See the responses, below.
— ruth walker-cotton (@walkercotton) July 31, 2016
— Vicky S (@fens_commuter) July 31, 2016
— chi onwurah (@ChiOnwurah) July 31, 2016
— S-A Somerville (@S_A_Somerville) July 31, 2016
— Rainbow Murray (@RainbowMurray) August 1, 2016
— Dr. Yana Weinstein (@doctorwhy) July 31, 2016